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Electrolux Making an Impact Through Corporate Partnerships

Posted: Monday, October 15, 2018

Over the last 6 weeks Electrolux have announced two new corporate partnerships that demonstrate their commitment to cooking, education and positive social change.

In July, they announced a partnership with Le Cordon Bleu. Le Cordon Bleu is the foremost global culinary arts and hospitality management network, and with this partnership Electrolux hope to help shape the future of cooking. The goal of this partnership is to combine the know-how of cooking professionals with their own innovative cooking technology to enable a better relationship with food for the home cook. Through education and innovation, Electrolux hope to boost culinary creativity for all. The first launch from the Electrolux/Le Cordon Bleu partnership is expected to be released in 2020.

Just this week, Electrolux also announced that it will be investing in Karma, a social change startup based in Sweden that helps supermarkets and restaurants to reduce the global food waste problem by selling unsold produce to consumers at a discounted rate. As well as investing financially, Electrolux will be teaming up with Karma to explore solutions in reducing food waste. By combining Electrolux’ experience within the food appliance industry, with Karma’s digital platform and sharing economy expertise they hope to ramp up the fight against food waste.

By creating strategic partnerships to drive education and positive social change, Electrolux are proving that they are a company worth backing, and for the home cook the best way to show support for ethical companies is to incorporate their appliances into your family.

Already have an Electrolux appliance? The best way to ensure your appliances work at their best is with regular servicing. Service your Electrolux Appliance today.


Book your service online or call Master Appliance Services on (02) 8445 4040 today.

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